The few things we learned when we decided to migrate to Shopify Plus vs. Magento Enterprise in Australia
If you’re someone that is wondering whether you made the right choice late picking the Magento Enterprise e-commerce platform, then you could be happy to know that you’re definitely not the only one. There are people all over the world wondering whether they made the right choice when it came to the e-commerce platform that they are using, and this is a good article for you to read. We actually did a little experiment where we decided to migrate to Shopify Plus vs. Magento Enterprise and today we’re going to tell you a little bit about what we learned when going through the process in order to help you figure out whether that is something that you want to do for your business in Australia, or whether it would just make more sense for you to stick with the platform that you’re currently using. If you want to find out more, make sure to keep reading.
Product migration is hard
If there’s one thing that we can say about the product migration process when migrating to Shopify Plus, then it is that the whole architecture supporting this process is incredibly flat. This is not necessarily a bad thing, we just mean that it can be very confusing for somebody that is never done this before. Shopify Plus does not have configurable products and when you were migrating your products you won’t be able to do it by different attributes or categories, but everything is done in a single CVS, one row at a time. As we said, this can be a bit confusing at the beginning, but once you get over it and start getting with the flow, things will definitely get easier and you will notice that you can get a lot more flexibility out of them.
There are no categories on Shopify
If you or someone whose store depends on the products being separated into categories, then subcategories, then sub subcategories and so on, then we have to tell you that you were in for a rough surprise if you decide to migrate to Shopify Plus from Magento Enterprise. When working with Shopify Plus there is no such thing as categories and the only thing that you can do is put your product into different collections. And while this will be bad for you in terms of not being able to organize your products as well as you were with Magento Enterprise, it will also be a bit of a challenge when it comes to SEO. SEO is a huge part of e-commerce, or at least if you want your e-commerce to be at the top of the search engines, so it is a bit of a bummer that things are a little bit more complicated with Shopify Plus. What you have to do here is use strategic keywords and tags in order to get your page higher up, and while this may seem like a bit more work it is also a great habit to get into because hashtags are the way to do marketing on social media as well which is incredibly popular in Australia, so they can be incredibly useful there as well.
Of course, like most severe changes to your e-commerce website, this migration is definitely something that will be quite time consuming, which is something that a lot of people don’t think about. You need to be prepared to actually close down your store for a while, if it comes down to that, and you have to be okay with the fact that you will lose sales, profits, and sometimes even a few customers.
Now that you have seen a bit more about how migrating from Magento Enterprise to Shopify Plus can be and what are some of the challenges that you’re going to face, hopefully you have a clear idea of whether you wanted to do this for your business and Australia or not. The choice is completely up to you, and we hope that this article has been useful and has helped you make the right decision. Last but not least, if you have made up your mind and decide that you want to use Shopify instead of Magento, then we recommend you to go to: Shopify.com.au/plus/compare/magento since they have a more detailed description on how to make this migration from one platform to the other.
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